Echinacea purpurea Butterfly Hybrids

Light:
Requires full sun for best flowering and compact growth. It can tolerate light partial shade, but flowering may be less abundant.

Water:
Moderately drought-tolerant once established, but performs best with regular watering during dry periods. Avoid overwatering, as it does not like soggy soil.

Soil:
Prefers well-drained soil and can tolerate average to poor soils. Does not perform well in heavy, waterlogged conditions.

Hardiness:
Hardy perennial that tolerates cold winters and reliably returns each year.

Maintenance:
Deadhead spent flowers to encourage continued blooming, or leave some seed heads for winter interest and wildlife. Cut back in late autumn or early spring. Divide clumps every few years to maintain vigor.

Wildlife:
Excellent for pollinators, attracting bees, butterflies, and other beneficial insects, while seed heads can provide food for birds in autumn and winter.